What Is CTV Advertising?

In short, CTV advertising is television advertising. According to recent data, around 79% of U.S. households own a smart TV, giving the majority of homes access to connected TV capabilities. That’s the “C” in CTV: Connected.

These connections come from various apps that enhance the smart TV experience—apps that also exist on cell phones and tablets. These apps run advertisements, often uninterrupted and unskippable (in some cases).

Social media, on the other hand, presents significant challenges for advertisers. The average user isn’t on social platforms to watch ads, and most believe ads detract from their experience. Ask yourself: how many social media ads do you actively engage with? The answer is probably “none,” if you can help it.

Television tells a different story. Viewers expect ads, and many even enjoy them—especially when they’re well-made. Consider the Super Bowl: a cultural event where millions tune in just to see the ads.

This same impact can extend to local advertising. TV offers a level of professionalism that stands apart from the often questionable reputation of social media and internet ads. Plus, there’s something special about seeing your brand or business featured on television—bringing a sense of local pride and cultural relevance when your neighbors see you on the big screen.

Our Partners Have Seen Great Success with CTV Advertising!

Imagine your brand’s ad appearing on platforms like Disney+, Paramount+, Hulu, and more. The reach is limitless, and the opportunity is golden. CTV advertising is the perfect blue ocean strategy for businesses ready to make a big splash.

Let Renvision Media help you steer the social current your way with a tailored CTV advertising campaign. Complete the form below, and one of our team members will be in touch within 24 hours!